Ecns.cn is the official English-language website of China News Service (CNS), a state-level news agency sponsored and established by Chinese journalists and renowned overseas Chinese experts on October 1, 1952. The website is not just the English version of Chinanews (www.chinanews.com.cn), the official Chinese-language website of CNS launched in 1999. It serves the purpose of providing firsthand data and insight into life in China. As an English-language website, Ecns.cn aims to provide all aspects of online news, including in-depth coverage, feature stories and visual content, with topics such as current events, art, lifestyle, people and travel. Background China News Service (CNS) is not only a state-level news agency spreading news worldwide, but also an international news agency with subscribers in Taiwan, Hong Kong and Macao, as well as overseas Chinese and foreigners. Liao Chengzhi, former vice chairman of the Standing Committee of the National People’s Congress, was the founder and leader of CNS. In addition to him, there were other major sponsors and builders, such as Jin Zhonghua, Hu Yuzhi, and Hong Sisi. Jin Zhonghua, a well-known expert on international issues, was the first president of CNS. In its previous form, CNS was the International News Service, established by Fan Changjiang and Hu Yuzhi in 1938. CNS functions as a state-level news agency spreading news worldwide, a database of information from global Chinese-language media and an international news agency. It fulfills its responsibility through traditional style reports (including writings, photos and special articles) and a modern method of reporting (mainly through internet, videos and SMS) provided to overseas Chinese-language newspapers and independent newspapers and journals. There are presently more than 1000 employees at CNS, which is headquartered in Beijing. It has 28 branches in China, Hong Kong and Macao, as well as branches or report stations in Tokyo, Bangkok, Kuala Lumpur, New York, Washington, Los Angeles, San Francisco, Vancouver, London, Paris, Sydney and Moscow. It also has reporters in Taiwan, and news release centers have been established in Beijing, New York and Hong Kong. Based on a multi-channel, multi-level and multi-function news release system, CNS provides all kinds of news and information, 24 hours a day. CNS’s clients and cooperative partners are spread throughout the world. As a Chinese-language media source, CNS was an Asian pioneer when it first set up its internet portal. The website www.chinanews.com was launched in Hong Kong in 1995. On January 1, 1999, the headquarters of CNS launched its official website, named Chinanews (www.chinanews.com.cn). Chinanews is considered one of China’s most important online news sources.